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The Fresh Blood Project

Logo and poster design

The Fresh Blood Project is a concert that showcases up and coming musicians in Winnipeg performing experimental percussion and electronic music.

The logo design is intended to set the tone for the experimental tone of the show, with glitched and desconstructed letterforms paired with an abstract logo mark that feels like fragmented audio waves clashing with a percussive force.

In the poster design and motion graphics the glitch visual is taken further, with visuals borrowed from the analog language of film and VHS.